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Season 2 registrations are open — Chennai · 28 August 2026 and Coimbatore · 25 September 2026.

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Sustainable Development Goal 12 / 17

Responsible Consumption and Production

Ensure sustainable consumption and production patterns. For builders: tools that make waste visible, extend product life and help businesses and households consume with information instead of habit.

A tailor upcycling fabric offcuts into new pieces at her machine.

Why this goal matters

Waste is a design failure that repeats millions of times a day: food cooked but not eaten, clothes worn twice, electronics discarded for want of a repair. Circular alternatives — repair, reuse, redistribution — usually fail not because people do not care, but because the logistics and information costs are too high. Software collapses those costs.

The Indian context

India has deep repair-and-reuse traditions now under pressure from disposable consumption, and simultaneously a growing regulatory push — extended producer responsibility, plastic-waste rules and e-waste management requirements. The infrastructure between well-meaning consumers and actual circular outcomes remains mostly missing.

Tamil Nadu, specifically

Tiruppur, a couple of hours from Coimbatore, is one of the world’s great knitwear clusters — with textile waste and water-recycling challenges to match, alongside internationally noted zero-liquid-discharge dyeing practice. Chennai and Coimbatore both run source-segregation programmes whose success depends on exactly the kind of feedback loops software can provide.

People and communities affected

  • Waste-picker and informal recycling workers
  • Textile-cluster workers and surrounding communities
  • Households navigating segregation rules
  • Repair economies: tailors, electricians, refurbishers
  • Small manufacturers facing compliance requirements

Key challenge areas

  • Food-waste redistribution logistics
  • Textile-waste tracking and valorisation
  • E-waste routing to formal recyclers
  • Repair-economy discovery and trust
  • Consumption footprint awareness

The AI Lens

Where AI belongs here — and where it does not.

Where AI can meaningfully help

  • Matching surplus food and materials to verified takers under time constraints
  • Classifying waste streams from images for correct routing
  • Predicting surplus patterns so redistribution becomes proactive
  • Extracting compliance data from production records for small factories

Where AI may be inappropriate

  • Guilt-scoring individual consumers — system change beats shaming
  • Greenwashing analytics that certify sustainability without verifiable data
  • Displacing informal recycling workers without a transition path they benefit from

Build Directions

Example problem directions

Starting points, not prescriptions — the strongest submissions narrow one of these into a specific, evidenced local problem.

Direction 01

A hostel-and-hall food-loop: predict surplus from menus and headcounts, alert verified kitchens before waste happens

Direction 02

A textile-offcut exchange for cluster units: photograph, classify, list, match to buyers of that fibre class

Direction 03

An e-waste concierge: identify the device, show data-wipe steps, route to formal recyclers with pickup pooling

Direction 04

A repair-finder that makes neighbourhood repairers searchable, rated and bookable

Potential users

  • Institutional kitchens and event managers
  • Cluster manufacturers
  • Waste-management operators and ULBs
  • Environment-focused NGOs

Possible datasets

  • CPCB waste-management rules and published compliance data
  • Open waste-classification image datasets for transfer learning
  • Municipal segregation and collection statistics where published
  • Your pilot partners’ own operational data, with consent

Data-access limitations

  • Informal-sector material flows are undocumented — primary research required
  • Image classifiers trained on Western waste fail on Indian streams; local data needed
  • Footprint numbers depend on contested assumptions; be transparent about factors

Privacy, bias and safety risks

  • Food-redistribution mistakes carry safety consequences — verification and timing discipline matter
  • Circular claims without measurement become greenwashing
  • Marketplace tools can concentrate value away from waste workers instead of towards them

Responsible-AI considerations

  • Measure diverted kilograms, not app downloads
  • Design informal workers in as beneficiaries, not around as friction
  • Show the assumptions behind every footprint or impact figure

Suggested impact metrics

  • Kilograms of food or material verifiably diverted from disposal in pilot
  • Match rate and time-to-match for listed surplus
  • Income effect on participating repairers or waste workers

Build for Responsible Consumption and Production.

Anchor your team in this goal, define one real problem, and start the three-lock journey.

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